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Gillete

"Clean Shave" Ad Campaign

I decided to focus on textures, specifically animal fur. I wanted this advertisement to be shocking, fun and different. I put together the gorilla and the pig.  Animals who have different fur and color, thus creating contrast. I wanted to express that through Gillette you can remove all the fur like the gorilla and stay with pink skin like the pig. I learned about contrast and how to create an advertisement based on contrast by putting together the funny side. I learned how to merge images in Photoshop and play with contrasts and brightness. Something that I would do different next time would be to blend the images of the two animals better. Finally, I really enjoyed working on this project.

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Service

Ad Campaign

Client

Gillete

Year

2024

gillette ad.jpg

Process

Brainstorming and execution

go_edited_edited.jpg
Gillette ad color.jpg
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